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Bri Hartoyo
BRIOGEO
BRAND DEVELOPMENT STRATEGY
An all-encompassing launch strategy tailored specifically for the Japanese market.
This case study explores the strategic market expansion of Briogeo, a clean haircare brand, into Japan. It delves into the comprehensive approach required for a successful entry into the Japanese beauty market, considering key factors such as consumer behavior, cultural preferences, and competitive landscape.
CREATIVE ASSETS
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