Bri Hartoyo
LA MER
360° INTEGRATED MARKETING STRATEGY
La Mer is a renowned luxury skincare brand known for its innovative formulations and commitment to exceptional quality. At the heart of its philosophy is the transformative power of its signature ingredient, Miracle BrothTM, offering transformative products infused with the power of the sea.
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This project aims to design a 360° integrated marketing campaign for La Mer Eye Concentrate, focusing on achieving three main objectives: attracting new consumers, re-engaging current consumers, and growing market share.
The project is presented through an Integrated Marketing Map, cohesively showcasing a comprehensive strategy that combines various marketing channels. The campaign is centered around a current industry trend to create a unique and captivating marketing campaign that appeals to existing and potential customers.
RADIANT REFLECTION
ILLUMINATE YOUR BEAUTY, EMPOWER THE WORLD​
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"La Mer's Eye Concentrate presents radiant reflection, a luminary campaign featuring prominent members of the LGBTQ community who have used their inner glow to shed light on the world. Dive into the world of La Mer as we unveil a series of exquisite watercolor illustrations and the rejuvenating properties found within our high-quality ingredients powered by the sea. Unleash your natural beauty with La Mer"
