top of page

A TIMELESS JOURNEY OF BEAUTY

FROM 1932 TO YOU

SULWHASOO NEW PRODUCT LAUNCH MOCK CAMPAIGN

 

A Human-Centered Product Design

​

​Heritage plays a significant role in Sulwhasoo's unique narrative. The brand embodies timeless beauty that evolves with age and does not fade. Over the years, Sulwhasoo has been committed to uncovering natural, authentic beauty that is worth a healthy, radiant glow. This project presents an opportunity to emphasize the brand’s rich heritage and enhance storytelling through innovative packaging.

2024 TELLY AWARD WINNER 
2024 CLIO AWARD NOMINEE
2024 COLLEGE TELEVISION AWARD NOMINEE

A Timeless Journey of Beauty_Production4_edited.jpg
Screen Shot 2023-04-10 at 7.02.38 PM.png
Screenshot 2024-09-17 at 7.36.03 PM.png
A Timeless Journey of Beauty_Production1_1.jpg
Screenshot 2024-09-17 at 7.37.39 PM.png
Screenshot 2024-09-17 at 7.41.52 PM.png
bottom of page