Bri Hartoyo
CURIOUS LAB
MADE FOR THE CURIOUS MINDS
BRAND IDENTITY AND BUSINESS STRATEGY | B.F.A BUSINESS OF BEAUTY AND FRAGRANCE SENIOR CAPSTONE ​
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From vision to launch, this project encompasses every aspect of brand development, including whitespace analysis, branding, art direction, marketing strategy, creative asset creation, business planning, and a comprehensive financial plan.
​​​OUR LAB | FROM THE INSIDE OUT
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Living among 8 billion diverse individuals with unique narratives and tastes, Curious Lab aims to create a laboratory of one’s own, for people to tell their stories through scents and craft fragrances as distinctive as themselves, creating an enlightening and enriching journey.
By blending traditional craftsmanship with contemporary exploration. Curious Lab offers educational and experimental experiences in perfumery.
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We envision a world where fragrances become more than scents but your resonance in every lingering note.
ENTER OUR OLFACTIVE LABORATORY
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WHERE EVERY FRAGRANCE JOURNEY BEGINS, AND THIS TIME, WE'RE PUTTING YOU IN CHARGE.
CURIOUS FOR MORE?
CHECK OUT CURIOUS LAB'S BRAND BOOK​
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This brand book contains every stage of brand creation, including the story behind Curious Lab, brand identity, market research, creative assets, distribution channels, business model, marketing plans, team collaboration, and much more. It's a holistic approach to building a brand from the ground up, ensuring a seamless connection between creativity, strategy, and business execution.
CLICK HERE
​​​Curious Lab began as my humble collection of unassuming notebooks, each holding the essence of my journey—from playful design experiments to deep emotional reflections. Each observation found its home in those cherished notebooks. Forming an archive of inspiration that served as my compass in both creative exploration and personal introspection.
I've come to view fragrances in the same way, with an archival approach—a collection of moments encapsulated in each bottle, each scent representing a piece of who I was at a particular time. These adaptations have naturally become a rich source of inspiration for Curious Lab, a laboratory of exploration where curiosity knows no bounds.​​​